In today’s market, the packaging of a product is just as important as the product itself. No matter how amazing your product is, poor packaging design can hurt sales. Packaging manufacturers are constantly looking for innovative ways to enhance baby products with packaging design elements, formats, and features that meet the demands of modern parents.
Manufacturers must consider several factors when choosing the packaging of a product. The packaging must catch the customers’ attention when displayed on a shelf, provide easy-to-read product information, and allow for easy storage.
In the 2017 report by GlobalData, Adding Value Through Packaging: Baby Products, analysts explore significant developments that make baby products worthwhile to purchase. These innovations appeal to both parents and babies by providing fun and functional solutions, such as transparent labeling and interactive pack designs that promote early childhood development.
Packaging for baby products is vital not only for aesthetic reasons but also for protection against damage and contamination. Continue reading to learn about some of the most crucial factors to consider when designing an appealing and safe packaging for baby products.
Protective Packaging
The primary purpose of packaging is to protect the product from damage during shipping, storage, or while it is sitting on a store shelf. The packaging must be reliable and durable to protect the product from external elements. Regardless of the size or shape of the product, whether it’s a small baby rattle or a large baby play kit, the packaging should be durable enough to protect the product from impact and other damages during transit to retail stores.
Choose packaging made of chemically resistant materials with strong barriers and protective features. These properties can protect the product from contamination caused by moisture, oxidation, UV radiation, and other elements.
Added Functionality
The right packaging can boost the customer experience. Innovative packs elevate baby products beyond their primary function, with formats and features designed to encourage child development and enhance the entire product experience.
Packaged products should be easy for a young child to hold, carry, and unwrap. It is a bonus if the packaging can be used to store the product.
Packaging can even be part of the play experience in some cases. For example, if you sell dolls or figures, consider creating unique boxes that can be transformed into castles or secret lairs.
Appealing Visuals
Naturally, you want to design packaging that appeals to both babies and parents. Consider using colors and shapes that make your product stand out while complementing your product and brand image.
The packaging of baby products should be bright, colorful, and cheery. Use bold and vibrant colors that can attract attention. Red can stimulate a baby’s senses, while yellow and orange can evoke feelings of happiness and positive energy. You can add more colors for accents and contrast, but you want to keep the general color scheme bright and welcoming.
Additionally, you can incorporate eye-catching and colorful graphic illustrations into your packaging to set yourself apart from the competition.
Transparent Packaging
For parents, the health and safety of their children are a primary concern. And this applies to the baby products they choose. When shopping for infant care products, parents typically take the time to carefully study product labels, using the information provided on the pack to pick the ones they believe will give the best care for their babies.
Transparency has become a top priority for many consumers who want to see how a product looks before purchasing. By using transparent packaging materials to make your product visible to consumers, your brand can present a trustworthy image by showing you have nothing to hide.
Combined with clear and straightforward labeling, transparent packaging can help you persuade health-attentive parents to buy your products.
Portability
Portability is becoming increasingly vital in modern childcare as more parents need to travel with their babies.
Manufacturers are exploring packaging solutions to make traveling simpler for parents. Convenient dispensing solutions and easy-to-carry formats have become essential features in out-of-home baby care products because they reduce the amount of time and attention required to prepare and use the products while also preventing spillages.
Huggies Natural Care Baby Wipes, with its refillable “clutch bag” pouch design, is an excellent illustration of how you can leverage creative packaging features to meet on-the-go demands. The pouch has a handy sling that can be conveniently hung on a stroller or in the car for easy access to wipes when traveling.
Eco-Friendly Materials
Like other industries, baby brands are switching to green and environmentally friendly packaging. Eco-friendly packaging refers to any packaging that is easy to recycle, safe for people and the environment, and composed of recycled materials. It uses materials and applies production practices that have minimal impact on energy consumption and natural resources.
Using a sustainable packaging solution gives your brand a positive image as parents often favor eco-friendly options.
Final Thoughts
Product packaging is a functional tool that can bring many advantages to the product, the brand, and consumers. Packaging, through its design, is what persuades a customer to buy or not buy a product. Whether it is on a store shelf or in the corner of a child’s room, the packaging of a product can move a customer from mild interest to a strong desire to buy the product. So, put your best foot forward by providing packaging that is attractive, safe, functional, portable, and eco-friendly.
