To be honest, marketing as a musician is difficult. On any given day, there are a million things to do and barely enough hours in the day to do them. It includes marketing new music, networking for new gigs, and competing for the attention of new viewers. It’s tiring, but oh-so-satisfying when everything comes together.
Since musicians are often in high demand, you must make the most of your marketing time. Additionally, if you’re only focused on growing your Audiomack or SoundCloud profile, you may want to try branching out to social media sites. For artists interested in growing a base of passionate fans and being found by new ones, knowing the ins and outs of social media is a question of “when,” not “if.”
Why Does Social Media Matter?
Social networking is not a panacea for artists with aspirations to be stars. However, a well-managed social media presence is unquestionably the most effective method to expand your following and fill your gigs. To begin, remember that your audience, regardless of genre, is almost certainly hooked to social media. They often leave a heart or musical emojis in the comment section to demonstrate their support. Additionally, Instagram just surpassed a billion daily active users, while Facebook has surpassed two billion daily active users. These figures dwarf those of Audiomack or SoundCloud.
YouTube currently has more subscribers than Apple Music and Spotify combined. Artists use social media to brand and promote their work across many platforms. However, social networking may be challenging for artists. Best practices for musicians on social media, including how to set up accounts and establish a killer content plan.
Optimize Your Profile
When someone searches for you, they’re more than likely to come across your social media accounts through Google, Instagram, Facebook, or Twitter. Before focusing on content or artistic touches, it’s critical to verify that your profiles check the following three boxes. To begin, maximize the value of your profile or bio link by always including a link to your most recent promotion. Following that, your profile photos and covers are optimized for social media. Finally, verify that all information provided, including tour dates and events, is correct and current.
Keep Your Fans Informed
You should not be worried about excessive self-promotion since that is the goal of artist social media marketing. As a result, there is no need to be concerned about anything new in your surroundings. It may be tough to consider how to promote your music on Instagram owing to variables such as fickle algorithms and the pace with which social media moves in general, but frequent hype posts are perfectly appropriate.
Display Your Abilities in Action
If you follow a band or artist on social media, there’s the need to see them perform live, right? To effectively market your music on Facebook, you should start by thanking your fans and sharing photos of your concerts. Also, keep in mind that your followers may be great content creators. Encouragement of user-generated material in the form of tagged fan pictures is a great method to connect with fans. Reposting these pictures is a subtle but effective approach to connect with your audience and show them you care.
Set-Related Material Is Welcome
Authenticity is a major part of social media marketing for artists. Rather than simply posting promo after promo, it pays to engage with your fans personally. Posting material that brings your fans behind the scenes is a simple method to do so. Don’t underestimate the impact of a candid picture, whether you’re on the road or in the studio. These posts are more interesting than 99% of what your followers are likely to see in their feeds. They may even provide a needed respite for your followers. Behind-the-scenes pictures also allow you to showcase your individuality.
Brands, Venues, and Other Artists May Be Tagged
Tags are well-known for immediately increasing the exposure of your posts on Facebook, Twitter, and Instagram. So, wherever possible, tag people in your postings. Some instances of clever tagging include promoting brands in your performance pictures, identifying a location where you’re playing, or showcasing fellow artists or a tune you’re covering.
Communicate With Your Fans
It may seem obvious, but communicating with fans is vital. Whether it’s replying to their comments or reading fanmail, this type of fanservice is bound to earn you a strong fanbase. Responding and retweeting indicate you’re paying attention. While it may not seem important to you, shoutouts may make fans feel special and make them more devoted supporters.
While you may not think of YouTube as a conventional social network, a very active membership does. Musicians use YouTube as a major marketing tool. Because YouTube is more popular than music-specific sites like SoundCloud or Bandcamp, having your music on the platform makes sense. While YouTube streaming isn’t precisely lucrative, just being there is.
Since musicians are in high demand, you must fit as much as possible into your schedule. When you start by optimizing your profiles from the beginning and keeping new material in mind at all times, maintaining your accounts will become second nature.